TY  - BOOK
AU  - Kleppner,Otto
AU  - Lane,W.Ronald
AU  - Russell,Thomas
TI  - Kleppner's advertising procedure
SN  - 013042577x (pbk.)
AV  - HF5823 .R87 2002
U1  - 659.1 21
PY  - 1996///
CY  - Englewood Cliffs
PB  - Prentice-Hall
KW  - Advertising
N1  - Includes index
ER  -