TY  - BOOK
AU  - Purvis,Scott
TI  - Which ad pulled best?: 20 case histories on how to write and design ads that work 
SN  - 9780078112072 (pbk.)
AV  - HF5823 .P87 2011
U1  - 659.1 21
PY  - 2011///
CY  - New York, NY
PB  - McGraw-Hill/Irwin
KW  - Advertising
ER  -