TY  - BOOK
AU  - Russell,Thomas
AU  - Verrill,Glenn
AU  - Lane,W.Ronald
TI  - Kleppner's advertising procedure
SN  - 0135164516 (hbk.)
AV  - HF5821 .R87 1988
U1  - 659.1 21
PY  - 1988///
CY  - Englewood Cliffs
PB  - Prentice Hall
KW  - Advertising
N1  - Includes bibliographical references and index
ER  -