TY  - BOOK
AU  - Pearson,Bob
AU  - Zehr,Dan
TI  - Pre-commerce: how companies and customers are transforming business together 
SN  - 9780470928448 (hbk.)
AV  - HF5415.32 .P43 2011
U1  - 658.812 22
PY  - 2011///
CY  - San Francisco
PB  - Jossey-Bass
KW  - Consumer behavior
KW  - Social media
KW  - Economic aspects
KW  - Customer relations
KW  - Technological innovations
KW  - Internet marketing
N1  - Includes bibliographical references and index; The rise of pre-commerce -- The evolution of pre-commerce -- The move from market research to customer insights -- Meet the new influencers -- The secrets to successful pre-commerce marketing -- Building ambassadors for your brands -- The tectonic plates of the pre-commerce world -- How idea generation works -- Customer support : the new revenue stream -- Politics and business : reshaping our beliefs -- Creating your intellectual network -- Antibodies, enablers, and heroes -- Conclusion : getting started
ER  -