TY  - BOOK
AU  - Newell,Frederick
AU  - Lemon,Katherine N.
TI  - Wireless rules: new marketing strategies for customer relationship management anytime, anywhere 
SN  - 007137437X (hbk.)
AV  - HF5415 .N49 2001
U1  - 658.84 21
PY  - 2001///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
KW  - Internet marketing
N1  - Includes bibliographical references and index
ER  -