TY  - BOOK
AU  - Newell,Frederick
TI  - Loyalty.com: customer relationship management in the new era of Internet marketing 
SN  - 0071357750 (hbk.)
AV  - HF5415.1265 .N49 2000
U1  - 658.84 21
PY  - 2000///
CY  - New York
PB  - McGraw-Hill
KW  - Internet marketing
KW  - Customer relations
N1  - Includes bibliographical references (p. 306-317) and index
ER  -