TY - BOOK AU - Rayport,Jeffrey F. AU - Jaworski,Bernard J. TI - E-commerce SN - 0071120521 (hbk.) AV - HF5548.32 .R39 2001 U1 - 658.84 21 PY - 2001/// CY - Boston PB - McGraw-Hill/Irwin MarketspaceU KW - Electronic commerce KW - Internet advertising KW - Internet marketing N1 - Includes bibliographical references and indexes ER -