TY  - BOOK
AU  - Twitchell,James B.
TI  - 20 ads that shook the world: the century's most groundbreaking advertising and how it changed us all 
SN  - 0609807234 (pbk.)
AV  - HF5823 .T85 2000
U1  - 659.1 21
PY  - 2000///
CY  - New York
PB  - Three Rivers Press
KW  - Advertising
N1  - Includes bibliographical references and index; P.T. Barnum: prince of humbug --; Lydia E. Pinkham's vegetable compound: personalizing the corporate face --; Pears' soap: John E. Millais's A child's world and the powers of associated value --; Pepsodent: Claude Hopkins and the magic of preemptive claim --; Listerine: Gerard Lambert and selling the need --; The Queensboro Corporation: advertising on the first electronic medium --; The kid in upper 4: the birth of advocacy advertising -- De Beers: a good campaign is forever --; Coke and Christmas: the Claus that refreshes --; The Volkswagen Beetle: William Bernbach and the fourth wall --; Miss Clairol's "does she or doesn't she?": how to advertise a dangerous product --; The Marlboro man: the perfect campaign --; The Hathaway man: David Ogilvy and the branding of branding --; Anacin and the unique selling proposal: how would you like a hammer in the head? --; LBJ vs. Barry Goldwater: thirty-second politics --; She's very Charlie: the politics of scent --; Absolut: the metaphysics of wrap --; Apple's 1984: the ad as artifact --; The rise and fall of the infomercial: "call now! operators are standing by..." --; Nike and Michael Jordan: the hero as product
ER  -