TY  - BOOK
AU  - Wang,Jing
TI  - Brand new China: advertising, media, and commercial culture 
SN  - 9780674026803 (hbk.)
AV  - HF5813.C5 W36 2008
U1  - 659.10951 22
PY  - 2008///
CY  - Cambridge, Mass.
PB  - Harvard University Press
KW  - Advertising
KW  - China
KW  - Marketing
KW  - Brand name products
N1  - Includes bibliographical references and index; Local content -- Positioning the new modern girl -- The synergy buzz and JV brands -- Storytelling and corporate branding -- Bourgeois bohemians in China? -- Hello Moto: youth culture and music marketing -- CCTV and advertising media
ER  -