TY  - BOOK
AU  - Weinreich,Len
TI  - 11 steps to brand heaven: the ultimate guide to buying an advertising campaign 
SN  - 0749435488 (pbk.) 
AV  - HF5823 .W45 2001
U1  - 659.113 22
PY  - 2001///
CY  - London
PB  - Kogan Page
KW  - Advertising agencies
KW  - Advertising
KW  - Advertising campaigns
N1  - Includes index
ER  -