TY  - BOOK
AU  - Iezzi,Teressa
TI  - The idea writers: copywriting in a new media and marketing era 
SN  - 9780230613881 (pbk.)
AV  - HF5825 .I39 2010
U1  - 659.144 22
PY  - 2010///
CY  - New York
PB  - Palgrave Macmillan
KW  - Advertising copy
KW  - Marketing
N1  - Include bibliographical references and index
ER  -