TY  - BOOK
AU  - Kolb,Bonita M.
TI  - Tourism Marketing for cities and towns: using branding and events to attract tourism 
SN  - 075067945X (pbk.)
AV  - HT325 .K65 2006
U1  - 659.2930776 22
PY  - 2006///
CY  - Amsterdam, Boston
PB  - Elsevier/Butterworth-Heinemann
KW  - City promotion
KW  - Tourism
KW  - Marketing
N1  - Includes bibliographical references and index; Tourism to cities and towns -- Marketing theory and the external environment -- Tourism product analysis -- Strategic analysis -- Segmenting and targeting potential tourists -- Tourist purchase behavior -- Tourism research -- Packaging the tourism product -- Branding tourism destinations -- Advertising and public relations -- Sales incentives, direct marketing, and website development -- Trade promotion, budgeting, and collaboration
UR  - http://www.loc.gov/catdir/toc/ecip0517/2005022585.html
UR  - http://www.loc.gov/catdir/enhancements/fy0622/2005022585-d.html
ER  -