TY  - BOOK
AU  - Sayre,Shay
TI  - Entertainment marketing & communication: selling branded performance, people, and places 
SN  - 9780132345163 (pbk.)
AV  - GV188.3.U6 S29 2008
U1  - 790.2 22
PY  - 2008///
CY  - Upper Saddle River, N.J.
PB  - Pearson/Prentice Hall
KW  - Leisure industry
KW  - United States
KW  - Marketing
KW  - Performing arts
KW  - Entertainment events
KW  - Amusements
KW  - Tourism
KW  - Recreation
KW  - Consumer behavior
KW  - Communication in marketing
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/toc/ecip0720/2007024980.html
ER  -