TY  - BOOK
AU  - Freed,Richard C.
AU  - Freed,Shervin
AU  - Romano,Joseph D.
TI  - Writing winning business proposals
SN  - 9780071742320 (pbk.)
AV  - HF5718.5 .F74 2011
U1  - 808.06665 22
PY  - 2011///
CY  - New York
PB  - McGraw-Hill
KW  - Proposal writing in business
KW  - Business report writing
N1  - Includes bibliographical references and index; Understanding generic structure logic -- Understanding the baseline logic -- Aligning the baseline logic -- Using a measurable-results orientation -- Using logic trees to construct your methodology -- Analyzing the buyers -- Identifying, selecting, and developing themes -- determining what to weave in your web of persuasion -- Green team reviews: collaborating to improve your odds of winning -- Writing the situation and objectives slots -- Writing the methods slot -- Writing the qualifications slot -- Writing the benefits -- Writing the fees slot -- Summary -- the proposal development process
N2  - "The third edition of Writing Winning Business Proposals is thoroughly updated, with new examples and scenarios, the latest information on fees and collaboration, useful worksheets, and more - all arranged in a new, user-friendly package."-back cover
ER  -