TY  - BOOK
AU  - Magnacca,Mark
TI  - So what?: how to communicate what really matters to your audience 
SN  - 9780137158263 (pbk.)
AV  - HF5718 .M34 2009
U1  - 808.51 22
PY  - 2009///
CY  - Upper Saddle River, N.J.
PB  - FT Press
KW  - Business communication
KW  - Interpersonal communication
N1  - Includes index; What you need to know in 850 words -- Change your thinking, change your life -- How I learned to think this way- you can, too! -- Your world view-making the invisible visible -- What's in it for them? -- Who you always wanted to be-yourself -- Winging it versus orchestration -- Getting your audience engaged -- Tie a string around your finger -- Getting from where you are to where you want to be
ER  -