TY  - BOOK
AU  - Jong,H.Wi
TI  - Innovation and strategy of online games
T2  - Series on technology management
SN  - 9781848163560 (hbk.)
AV  - HD9993.E452 J66 2009
U1  - 338.477948 22
PY  - 2009///
CY  - London, Singapore, Hackensack, NJ
PB  - Imperial College Press, Distributed by World Scientific
KW  - Electronic games industry
KW  - Technological innovations
N1  - Includes bibliographical references (p. 211-214)  and index; Innovations in the game industry : online games versus offline games -- Business models and corporate strategy -- Virtual societies and economics of online games -- The formation process of the Korean online game industry -- Factors promoting growth of the online game industry -- Global development and marketing strategies of Korean online games -- International comparison of online game users
ER  -