TY  - BOOK
AU  - Tapp,Alan
TI  - Principles of direct and database marketing
SN  - 0273646818 (pbk.)
AV  - HF5415.126 .T73 2000
U1  - 658.84 21
PY  - 2000///
CY  - Harlow, England, New York
PB  - Financial Times Prentice Hall
KW  - Direct marketing
N1  - Includes bibliographical references and index
ER  -