TY  - BOOK
AU  - Henthorne,Tony L.
AU  - Kotler,Philip
AU  - Armstrong,Gary
TI  - Study guide, Principles of marketing, twelfth edition [by] Philip Kotler, Gary Armstrong
SN  - 9780132389877 (pbk.)
AV  - HF5415 .H46 2008
U1  - 658.8 22
PY  - 2008///
CY  - Upper Saddle River, N.J.
PB  - Pearson/Prentice Hall
KW  - Marketing
KW  - Problems, exercises, etc.
N2  - 'Principles of Marketing' is organized around an innovative customer-value and customer-relationship framework
UR  - http://www.loc.gov/catdir/toc/ecip078/2007000562.html
ER  -