TY  - BOOK
ED  - Malaysian Institute of Management.
TI  - Marketing management
SN  - 9679782034 (pbk.)
AV  - HF5415 .M37 1988
U1  - 658.8 22
PY  - 1988///
CY  - Petaling Jaya, Selangor, Kuala Lumpur
PB  - Pelanduk, Malaysian Institute of Management
KW  - Marketing
KW  - Management
KW  - Small business
N1  - Includes bibliographical references (p. [129])
ER  -