TY  - BOOK
AU  - Hoffman,K.Douglas
AU  - Bateson,John E.G.
AU  - Hoffman,K.Douglas.
TI  - Services marketing: concepts, strategies & cases 
SN  - 9780324422832 (pbk.)
AV  - HD9980.5 .H64 2006
U1  - 658.8 22
PY  - 2006///
CY  - Mason, OH
PB  - Thomson /South-Western
KW  - Service industries
KW  - Marketing
N1  - Rev. ed of: Essentials of services marketing. 2nd ed. c2002; Includes bibliographical references and index
ER  -