TY  - BOOK
AU  - Cowell,Donald W.
TI  - The marketing of services
SN  - 0434902632 (pbk.)
AV  - HF5415.122 .C69 1984
U1  - 658.8 19
PY  - 1984///
CY  - London
PB  - Heinemann
KW  - Professions
KW  - Marketing
KW  - Service industries
N1  - "Published on behalf of the Institute of Marketing and the CAM Foundation."; Includes bibliographical references and indexes
ER  -