TY  - BOOK
AU  - Miles,Chris
TI  - Interactive marketing: revolution or rhetoric? 
T2  - Routledge interpretive marketing research
SN  - 9781138008823 (pbk.)
AV  - HF5415.1264 .M55 2010
U1  - 658.87 22
PY  - 2010///
CY  - New York
PB  - Routledge
KW  - Interactive marketing
N1  - Includes bibliographical references and index; The rhetoric of interactivity -- The interactivity crisis and marketing discourse -- A radical constructivist's marketing construction -- The rendition of the consumer's voice -- Customer communities and the grammar of control -- The autism of relationship marketing -- A recursive, invitational model of marketing interactivity
UR  - http://www.loc.gov/catdir/enhancements/fy1006/2009045446-b.html
ER  -