TY  - BOOK
AU  - Iacobucci,Dawn
TI  - Marketing models: multivariate statistics and marketing analytics 
SN  - 9781502901873 (pbk.)
AV  - HF5415.2 .I23 2015
U1  - 658.83 23
PY  - 2015///
CY  - Nashville, TN
PB  - Earlie Lite Books
KW  - Marketing
KW  - Mathematical models
KW  - Statistical methods
KW  - Multivariate analysis
N1  - Includes bibliographical references
ER  -