TY - BOOK AU - JORDAN LIEW CHENG YEAT (TP024728) AU - Assoc. Prof. Dr. Benjamin Chan Yin Fah TI - AN EXPLORATORY STUDY ON SMART PHONE'S FEATURES, BRANDING PERCEPTION AND DEMAND TOWARDS THE CURRENT TREND OF MART PHONE AV - PG-20-4168 PY - 2014/// CY - Kuala Lumpur PB - Asia Pacific University N1 - A project submitted in partial fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the degree of B.A (Hons) in Business Management : E-Business ER -