TY - BOOK AU - ONN FEI FOONG,JENNY CHAI CIN NENG,FOO KIEN KIEN,LAU EE SIEU,WONG WUI LING TI - CAN THE BUILD-A-BEAR WORKSHOP CONCEPT PENETRATE IN MALAYSIANS' MARKET AN INVESTIGATION OF ACCEPTABILITY OF THIS CONCEPT BY MALAYSIAN PY - 2003/// CY - Kuala Lumpur PB - Asia Pacific University KW - Project BUSINESS MANAGEMENT ER -