TY - BOOK AU - TERENCE FUNG WEI LI,HOW SIEW TENG,FABIAN PIRI SIAK,CHAI CHERN VERN,WONG SU SAN TI - WILL MEGA SALES EVENT INFLUENCES TOURISM INDUSTRY IN MALAYSIA? PY - 2003/// CY - Kuala Lumpur PB - Asia Pacific University KW - Project MARKETING ER -