TY - BOOK AU - MOHAMMAD SHAZLEIGH, MUHAMAD NOAZLI, CHONG CHER CHIEH, GURJEET KAUR CALAIS, ANG EE WEI, JOANNE LEONG YUEN LENG TI - EFFECTIVENESS OF ADVRETISING PY - 0000///NO DATA CY - Kuala Lumpur PB - Asia Pacific University KW - Project BUSINESS ORGANISATION ER -