TY - BOOK AU - KAVITAJIT KAUR;THEW PANG YIK;CHAN SHY YUN;IRENA TANIZAR;PREMA RAJAMANICKAM;WOON YEW CHIN TI - THE UNDERSTANDING AND APPLICATION OF VARIOUS MARKETING MIX ADOPTED BY TWO DIFFERENT REGIONS OF CAR MANUFACTURER PY - 0000///NO DATA CY - Kuala Lumpur PB - Asia Pacific University KW - Project BUSINESS MANAGEMENT ER -