TY - BOOK AU - HARD BEAT: CHO WAI KIN, CHEONG SAU YEE. LOH CHIN THENG, LEE CHIA PEY, KHOO SHIANG SHIANG, LIM AI RENE TI - PRICING DECISION PROJECT PY - 0000///NO DATA CY - Kuala Lumpur PB - Asia Pacific University KW - Project MARKETING ER -