TY - BOOK AU - Cooper,Robert G. AU - Edgett,Scott J. TI - Product innovation and technology strategy SN - 9781439252246 (pbk.) AV - TS155.6 .C66 2009 U1 - 658.5 22 PY - 2009/// CY - [USA] PB - Product Development Institute Inc. KW - New products KW - Management N1 - Includes bibliographical references and index ER -