TY  - BOOK
AU  - Elliott,Richard H.
AU  - Percy,Larry
AU  - Pervan,Simon
TI  - Strategic brand management
SN  - 9780199565214 (pbk.)
AV  - HF5415.15 .E43 2011
U1  - 658.827 
PY  - 2011///
CY  - Oxford, New York
PB  - Oxford University Press
KW  - Product management
KW  - Strategic planning
N1  - Includes bibliographical references (p. 283-284) and index
ER  -