TY  - BOOK
AU  - Palmer,Adrian
TI  - Principles of services marketing
SN  - 9780077129514 (pbk.)
AV  - HF5415.13 .P35 2011
U1  - 658.8 22
PY  - 2011///
CY  - Maidenhead
PB  - McGraw-Hill Education
KW  - Service industries
KW  - Marketing
N1  - Previous ed.: 2008; Formerly CIP; Includes bibliographical references and index
ER  -