TY  - BOOK
AU  - Shimp,Terence A.
TI  - Integrated marketing communications in advertising and promotion
SN  - 9780324665314 (pbk.)
AV  - HF5415.123 .S55 2010
U1  - 658.802 22
PY  - 2010///
CY  - Australia, United Kingdom
PB  - South-Western/Cengage Learning
KW  - Communication in marketing
KW  - Sales promotion
KW  - Advertising
KW  - Direct marketing
N1  - Previous ed.: Thomson South-Western, 2007; Includes bibliographical references and indexes
ER  -