TY  - BOOK
AU  - Kerin,Roger A.
AU  - Peterson,Robert A.
TI  - Strategic marketing problems: cases and comments 
T2  - Always learning
SN  - 9780273768944 (pbk.)
AV  - HF5415.135 .K47 2013
U1  - 658.802 23
PY  - 2013///
CY  - Essex
PB  - Pearson Education
KW  - Marketing
KW  - Decision making
KW  - Case studies
KW  - Management
N1  - Includes bibliographical references and index
ER  -