TY  - BOOK
AU  - Shimp,Terence A.
AU  - Andrews,J.Craig
TI  - Advertising, promotion, and other aspects of integrated marketing communications
SN  - 9781111580216 (hbk.)
AV  - HF5415.123 .S55 2013
U1  - 658.8​2 22
PY  - 2013///
CY  - Mason, Ohio
PB  - South-Western Cengage Learning
KW  - Communication in marketing
KW  - Sales promotion
KW  - Advertising
KW  - Direct marketing
N1  - Includes bibliographical references and index
ER  -