TY  - BOOK
AU  - Cheng,Hong
TI  - Handbook of international advertising research
T2  - Handbooks in communication and media
SN  - 9781444332377 (hbk.)
AV  - HF5814 .H36 2014
U1  - 659.1072 23
PY  - 2012///
CY  - Chicester
PB  - Wiley Blackwell
KW  - Advertising
KW  - Research
N1  - Hardback; Includes bibliographical references and indexes
ER  -