TY  - BOOK
AU  - Russell,Edward
TI  - The fundamentals of marketing
T2  - AVA fundamentals
SN  - 9782940373727 (pbk.)
AV  - HF5415.13 .R87 2010
U1  - 658.802 22
PY  - 2010///
CY  - Lausanne, La Vergne, TN
PB  - AVA Academia, Distributed in the USA & Canada by Ingram Publisher Services
KW  - Marketing
KW  - Management
KW  - Communication in marketing
N1  - Includes bibliographical references; The business of marketing -- Consumer behaviour -- Product and brand development -- Strategic pricing -- Distribution channel marketing -- Promotion in marketing
ER  -