TY  - BOOK
AU  - Noel,Hayden
TI  - Consumer behaviour
T2  - Basics marketing
SN  - 9782940373840 (pbk.)
AV  - HF5415.32 .N64 2009
U1  - 658.8342 22
PY  - 2009///
CY  - Lausanne, Switzerland, La Vergne, TN
PB  - AVA Academia, Distributed in the USA by Ingram Publisher Services
KW  - Consumer behavior
KW  - Marketing
N1  - Numbering on alternate pages; Includes bibliographical references (p. [176]); What  is a consumer behavior? --; Ethnic, religious and group influences --; Class, age and gender influences --; Consumer motivation, perception and attitude --; Consumer knowledge and memory --; The consumer as a decision maker
N2  - This book uses a wide range of real-world examples, case studies and practical student exercises to provide you with a rounded view of consumer needs and motivations. Offering an accessible explanation of the various roles played by ethnicity, religion, class, age and gender in consumers' actions, this is an insightful introduction to a complex aspect of modern marketing. It also offers a detailed examination of how consumers process and interpret new stimuli using existing knowledge and how new and remembered knowledge combine to influence purchasing behavior.--[book cover]
ER  -