TY  - BOOK
AU  - Grönroos,Christian
TI  - Service management and marketing: customer management in service competition 
SN  - 0470028629 (pbk.)
AV  - HD9980.5 .G76 2007
U1  - 658.8 22
PY  - 2007///
CY  - Chichester, West Sussex, England, Hoboken, NJ
PB  - J. Wiley & Sons
KW  - Service industries
KW  - Marketing
KW  - Customer services
N1  - Includes bibliographical references and index
ER  -