TY  - BOOK
AU  - Hayes,Tom
AU  - Malone,Michael S.
TI  - No size fits all: from mass marketing to mass handselling 
SN  - 9781591842675 (hbk.)
AV  - HF5415.1265 .H39 2009
U1  - 658.872 22
PY  - 2009///
CY  - New York
PB  - Portfolio
KW  - Telemarketing
KW  - Business networks
KW  - Consumer behavior
N1  - Includes index; Rise of new social nodes : the more connected we get, the more divided we become -- Collective effervescence : the wealth of nodes -- The permanent cascade : why networks are inherently volatile -- The asymptote curve : the culture of abundance -- Mashed up mindset : why categories can no longer hold things -- Abundance costs : the high price of power -- The pink cattalaxy : the network collective -- The selfish meme : from mass media to mass connections -- Marketing is membership : handselling to a fragmented world -- New systems of trust : adding context to commerce -- The question of order : strategy for a fragmented world -- The hunger to belong : returning to our ancient roots
UR  - http://www.loc.gov/catdir/enhancements/fy1005/2009013094-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy1005/2009013094-d.html
ER  -