TY - BOOK AU - ARWINDER KAUR SIDHU JASWANT SINGH (TP024039) AU - Rohani bt Mohamed TI - THE RELATIONSHIP OF CUSTOMER RELATIONSHIP MANAGEMENT AND CUSTOMERS LOYALTY IN A COMPUTER INDUSTRY : : A STUDY ON HEWLETT PACKARD AV - PM-25-08 PY - 2014/// CY - Kuala Lumpur PB - Asia Pacific University N1 - A dissertation submitted in partial fulfilment of the requirements of Staffordshire University for the degree of Master in Business Administrations (IT Sector) ER -