TY  - BOOK
AU  - Martin,Chuck
TI  - The digital estate: strategies for competing, surviving, and thriving in a networked world 
SN  - 0070411115 (pbk.)
AV  - HD30.37 .M37 1997
U1  - 658.05467 20
PY  - 1997///
CY  - New York
PB  - McGraw-Hill
KW  - Business enterprises
KW  - Computer networks
KW  - Internet
KW  - World Wide Web
KW  - Communication systems
N1  - Includes bibliographical references (p. 219-222) and index; 1. The Birth of the Digital Estate -- 2. Living Outside the Box -- 3. Thinking Small in the Digital Estate -- 4. Community Rules -- 5. Aggregating the World -- 6. The Digital Push/Pull -- 7. Net Bonding -- 8. Do That Vision Thing -- 9. The Battle of the Brands -- 10. Targeting the Masses, One at a Time -- 11. The Radical Shift in Power -- 12. Context Is King -- 13. Living Inside the Net -- 14. Competing at Ground Zero -- 15. Bumps Along the I-Way -- 16. The Digital Estate Rules of Business Netiquette -- 17. What Goes with the Territory -- 18. The Virtual Chapter
N2  - "There are two kinds of people, says long-standing Internet seer and media guru Chuck Martin. Those who think the Internet might be a really big thing. And those who understand that the Net is totally revolutionizing the world."--BOOK JACKET. "So thoroughly and so rapidly is the world becoming "wired" that the power is shifting to the Internet and the World Wide Web - the "Digital Estate" - at an ever faster rate. And that power is transforming the way the world communicates, is entertained, buys and sells - everything."--BOOK JACKET. "In the Digital Estate, the old rules and the old understandings no longer apply and Fortune 500 status counts for nothing. Curiosity, anticipation, and imagination are the coin of the day. Anyone with a modem is a potential titan - of entertainment, of commerce, of industry, of influence. In the Digital Estate, virtual reality is every-day experience."--BOOK JACKET; "In this remarkable eagle's-eye view, Martin takes readers from Silicon Valley to Silicon Alley (lower New York's Internet creative community). He puts readers aboard the Space-Shuttle paced, Net-instigated changes that are revolutionizing the world and the way the world does business."--BOOK JACKET
ER  -