TY  - BOOK
AU  - FREEHA ARSHAD (TP031041)
TI  - IMPACT OF CELEBRITY ENDORSEMENTS ON CONSUMER PURCHASE INTENSION
AV  - PM-25-33 
PY  - 2014///
CY  - Kuala Lumpur
PB  - Asia Pacific University
N1  - A dissertation submitted in partial fulfilment of the requirements of Staffordshire University for the degree of Master in Business Administration
ER  -