TY - BOOK AU - Fletcher,Winston TI - Powers of persuasion: the inside story of British advertising : 1951-2000 SN - 9780199228010 (hbk.) AV - HF5813.G7 F64 2008 U1 - 659.10941 22 PY - 2008/// CY - Oxford, New York PB - Oxford University Press KW - Advertising KW - Great Britain KW - History KW - 20th century N1 - Includes bibliographical references (p. [256]-265) and index; 1951 : watershed year -- Antecedents : look back in wonder -- The nineteen fifties : the television upheaval -- The nineteen sixties : 'you've never had it so good' -- The nineteen seventies : Britain takes the lead -- The nineteen eighties : Brits buy up the business -- The nineteen nineties : recession and globalization -- Crystal balling : peering into a cloudy future ER -