TY - BOOK AU - JI CONG (TP015275) AU - Benjamin Chan TI - A STUDY OF BRAND MARKETING BASED ON THE CONSUMER BEHAVIOR AV - PM-25-52 PY - 2013/// CY - Kuala Lumpur PB - Asia Pacific University N1 - A dissertation submitted in partial fulfilment of the requirements of Staffordshire University for the degree of Master in Business Administration (I.T Sector) ER -