TY  - BOOK
AU  - Oliver,Paul
TI  - Research
T2  - Teach yourself
SN  - 0844200158 (pbk.)
AV  - Q180.55.M4 O45 1997
U1  - 300.72 22
PY  - 1997///
CY  - Chicago, Ill.
PB  - NTC Pub. Group
KW  - Business
KW  - Research
KW  - Marketing research
KW  - Education
N1  - Includes bibliographical references (p. 191-192) and index; Introduction to research -- The nature of research -- The uses of research -- Planning an investigation -- Project design -- Basic research concepts -- Ethical issues -- Methods for collecting data -- Documentary research -- Survey research -- Case-study research -- Interview research -- Analysing your data -- Qualitative data -- Quantitative data -- Presenting your results -- Oral presentations -- Written research reports -- Further research
ER  -