TY  - BOOK
AU  - Gordon,Adam
TI  - Future savvy: identifying trends to make better decisions, manage uncertainty, and profit from change 
SN  - 9780814409121 (hbk.)
AV  - HD30.27 .G67 2009
U1  - 658.4012 22
PY  - 2009///
CY  - New York
PB  - Amacom American Management Association
KW  - Business forecasting
KW  - Strategic planning
KW  - Industrial management
N1  - Includes bibliographical references and index; Recognizing forecast intentions -- The quality of information : how good is the data? -- Bias traps : how and why interpretations are spun -- Zeitgeist and perception : how we can't escape our own mind -- The power of user utility : how consumers drive and block change -- Drivers, blockers, and trends -- The limits of quantitative forecasting -- A systems perspective in forecasting -- Alternative futures : how it's better to be vaguely right than exactly wrong -- Applying forecast filtering -- Questions to ask of any forecast
UR  - http://www.loc.gov/catdir/toc/fy0903/2008021606.html
ER  -