TY - BOOK AU - MOHAMMADREZA BEHNIA (TP029323) AU - Rohani Binti Mohamad Husain TI - THE IMPACTS OF STRATEGIC PLANNING TOWARD MCDONALD'S COMPANY PERFORMANCE AV - PM-25-77 PY - 2013/// CY - Kuala Lumpur PB - Asia Pacific University N1 - A dissertation submitted in partial fulfilment of the requirements of Staffordshire University for the degree of Master in Business Administration ER -