TY - BOOK AU - NEDA POURPAKCHASHM (TP026890) AU - Gobinathan A/L Manickam TI - EVALUATING THE LEVEL OF ACCEPTANCE OF THE MOBILE MARKETING AMONG YOUNG CUSTOMERS IN MALAYSIA AV - PM-25-93 PY - 2014/// CY - Kuala Lumpur PB - Asia Pacific University N1 - A dissertation submitted in partial fulfilment of the requirements of Staffordshire University for the degree of Master in Business Administration ER -