TY - BOOK AU - OLZHAS AKHMETZHANOV (TP029259) AU - Muhamad Azrin Bin Nazri TI - BRAND LOYALTY IN MALAYSIAN SMARTPHONE MARKET AV - PM-25-99 PY - 2014/// CY - Kuala Lumpur PB - Asia Pacific University N1 - A dissertation submitted in partial fulfilment of the requirements of Staffordshire University for the degree of Master in Business Administrations (I.T Sector) ER -